As one of the largest suppliers of customized gifts, PF Concept is serious about sustainability. We think the future of the product media industry is circular – focusing on eliminating waste and pollution, keeping products and materials in use as long as possible and to regenerate natural systems. With these principles in mind our first circular product has been designed, Kai, a jacket, made of 100% recycled nylon. To extend the life of this jacket, we need to share, reuse, repair and recycle the materials. That way, we keep it in circulation for as long as possible. But what does this actually mean in practice?

Let's take a look at PF Concept's circular journey.

"Every second, the equivalent of one truck load of clothing is being burnt or buried in landfill. According to the United Nations Environment Programme, the fashion industry accounts for up to 10% of global carbon dioxide output and for a fifth of the 300 million tons of plastic produced globally each year."*

One of the most responsible things we can do as a company is to make high-quality products that lasts for years. That was our focus when we developed the Kai, making sure both the ‘giver’ and the ‘receiver’ have a peace of mind in both giving and receiving.

PF Concept anticipates a full line of circular products in the future. We cannot wait to contribute more to the circular future. Stay tuned for more to come!

* Source: Bloomberg.com