The future of the product media industry hinges on the adoption of circular design, prioritising durability, recyclability and resource efficiency. By introducing recycled versions of our bestselling items, we aim to meet growing consumer demand for responsible alternatives to reduce our environmental impact. 

Future-proofing our industry calls for a thorough evaluation of the materials used in our products and packaging, as these can significantly contribute to climate change, pollution, and waste. Recognising the enduring popularity of some of our classic best-selling products, we are committed to offering certified recycled versions of these items. Iconic products like the Madras tote, the Cove bottle, and the Moneta pen are available in recycled materials, aligning with our mission to reduce environmental impact without compromising on quality or customer satisfaction.

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We believe the future of the product media industry is circular, focusing on eliminating waste, keeping materials in use, and regenerating natural systems. Circularity starts in the design phase, where we consider the number of materials, ease of disassembly, and sustainable production processes. Our Americano tumbler, made from just one material, is 100% recyclable without needing to be taken apart. Similarly, our GRS certified recycled Kai jacket and matching bag come with a takeback system.

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Our approach to circular product design begins with a consideration of materials and their broader environmental impacts. We evaluate options not only by their composition—comparing plastics to natural, regenerative materials—but also by assessing factors like water use, land use, and overall sustainability. When incorporating recycled materials, we investigate their sources, such as our commitment to using materials created by Prevented Ocean Plastics.

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We carefully select our brand partners based on their commitment to sustainability and lowering their environmental impact. By partnering with brands like Ocean Bottle, which champions reducing ocean plastic waste, and Parker, known for incorporating recycled materials into their iconic products, we ensure that every brand in our portfolio shares our dedication to responsible practices. These partnerships allow us to offer high-quality, durable products, providing you with trusted options that align with both your values and those of your customers.

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Third-party validation, such as GRS, RCS, GOTS, and FSC certifications, is essential for ensuring credibility and trust in our products and sustainability claims. These certifications provide independent verification of responsible sourcing, ethical practices, and environmental responsibility, enabling you to confidently meet compliance requirements while offering enhanced transparency and assurance throughout your entire supply chain.

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We prioritise improving our packaging by focusing as much as possible on FSC-certified materials. Whenever feasible, we strive to eliminate all plastic from our packaging. However, when quality assurance requires water or scratch proof solutions, we opt for certified recycled plastic bags. Our objective is to ensure that by 2027, our packaging will contain no virgin fossil-based plastics, reinforcing our commitment to environmental responsibility and sustainable practices throughout our operations.

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Our roadmap to a future proof product media industry.

Find our product and company
certifications here.

We are committed to phasing out all virgin fossil-based plastics by 2030.

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