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Effective January 1, 2025, Pieter Boonekamp will assume the role of CEO of PF Concept International, succeeding Ralf Oster, who will transition into an advisory role to the Board.
For the past 13 years, Pieter has served as a trusted partner and key strategic contributor alongside Ralf Oster, playing a pivotal role in PF Concept’s commercial growth and strategic positioning. With over 20 years of experience in the product media industry, Pieter brings a wealth of knowledge, a deep understanding of the industry, and a strong customer focus to his new role. This carefully planned leadership transition underscores the company’s commitment to stability and continuity.
Statements from LeadershipNeil Ringel, CEO of the Polyconcept Group, commented:
“Our board and I are thrilled to appoint Pieter as CEO of PF Concept. Pieter’s extensive experience and proven leadership make him the ideal choice to guide the company into its next phase of growth and innovation.”
Pieter Boonekamp shared his enthusiasm for the role:
“I am honored to take on the role of CEO at PF Concept. Ralf has been an outstanding leader and mentor, and I am excited to build upon the strong foundation he has established. Together with our fantastic team, I look forward to continuing our journey of success and delivering exceptional value to our customers and partners.”
Recognising Ralf Oster’s legacyPieter’s appointment marks the culmination of a remarkable era of leadership by Ralf Oster, who has been CEO of PF Concept and a member of the Management Board since October 2012. Neil Ringel added:
“We are immensely grateful for Ralf’s contributions to PF Concept. Under his leadership, the company has experienced significant growth, innovation, and success, becoming a trusted and dynamic organisation in the industry. While Ralf steps back from daily operations, we are fortunate to retain his expertise in an advisory capacity, ensuring his knowledge will continue to benefit the company.”
About PF ConceptFounded in 1973, PF Concept is a leading European player in the product media industry and a part of the Polyconcept Group. Headquartered in Roelofarendsveen, the Netherlands, PF Concept operates nine sales offices across Europe, a state-of-the-art warehouse and certified printing facility in Poznań, Poland, and in-house manufacturing of innovative products in the UK.
PF Concept offers an extensive portfolio of quality products and premium brands, ranging from drinkware, technology, and clothing to home, stationery, and sports & leisure items. The company also provides a "Create Your Own" service, enabling fully customised products tailored to customers' unique needs. PF Concept continues to set industry standards for innovation, quality, and customer service.
